Robert L. Pepi knows what it's like not to own his own name. When his family sold the renowned Robert Pepi Winery in 1994, the label lived on. But, Bob Pepi himself cannot put it on a wine label. Therefore, the first wine that Bob has made for himself since the sale of the family name has a label that reflects both his belief that "wine should be fun" and explains his predicament. Eponymous is "one for whom or which something is or is believed to be named". Bob Pepi has given it his own playful definition, “a play on words by one who is unable to use his family name on his own bottle of wine”. Bob makes his wines from vineyards he specially selected in both the Napa and Sonoma Valleys.